OnePlus Company today officially announced the imminent launch of a sub-brand “NORD” as US Trade mark suggested to launch a “new, cheaper smartphone product lineup” as “OnePlus Lite Z”. Earlier in 2013, OnePlus ONE Mid-range smartphone sold out in whole world created a different pricing point in new beginnings of a new Chinese smartphone brand.
In counterpoint research data shows that the emerging markets customers want to spend more on mid-range and upper mid-range rather then premium smartphone categories. It might be seen by the Product marketing team of OnePlus.
OnePlus New Beginnings
The premium market is now coming quite high-priced OnePlus flagship smartphones has no longer stand out from the market and other manufactures such as Huawei, Xiaomi sold millions of cheap devices. OnePlus now wants to bring back into it’s lower price segment. The new cheaper smartphone model, OnePlus Nord as “OnePlus Lite Z” is probably the new beginning. The Sub-brand “Nord” By OnePlus will launch first in India market and then will released in other global markets.
New Logo “NORD” Confirmed
The new logo spotted by blogger Nils Ahrensmeier came across an image that is probably distributed in the name of OnePlus during the launch event a part of show part of new logo OnePlus Nord. The LOGO is represented in the form of LEGO Animation. We can expect the upcoming series could be OnePlus Lite Z,
The device rumored price will fall under $299 USD. A new product team was led by Paul Yu, who has led hardware development for many other OnePlus smartphones over the past five years. Yu is experienced manager who previously worked for OEM manufacturers and smartphone manufacture Coolpad.
OnePlus Lite Z SD 765G will complete against Xiaomi, Oppo, Realme and Motorola Edge Lite 765G and other 5G smartphones as LG Velvet, Samsung , Vivo X50 Pro. In India, these upcoming smartphones may released soon at under 20,000,-28,000k pricing.