Vivo India drops Bollywood actors to use brand ambassadors in Advertising campaign’s

The Chinese smartphone manufacture maker vivo company won’t use any Bollywood actors as Sara Ali Khan, Amir Khan, Deepika Padukaon and Ranvir Kapoor in the future advertising campaign’s holding and TV advertisement.

Vivo will advertise new phone launches in the coming months including the upcoming India Premier League ( IPL ) T20 for which in its title sponsor but none of the new phone will be promoted by Bollywood actors said an industry executive aware of the development.

The contacts can’t be terminated and they will continue to full term unless a force majeure clauses is invoked , a scaling down of advertising showing celebrities upfront is expected for the time being, said Manish Porwal, managing director at talent management firm Alchemist Marketing & Talent Solutions.

The Chinese technology which has an ongoing five-year, INR 2000 crore-plus title sponsorship deal with the IPL starting 2018 pays the Board of Control for Cricket in India ( BCCI ) at INR 440 crore per season.

IPL will be played in UAE starting in September and final’s will held at November. It is now officially confirm today via twitter and press event on IPL 2020.

Source: Et telecom

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